Polaroid Now i-Type Instant Camera - Eames Edition

Charles and Ray Eames are among the most important designers of the last century and their 1972 communication campaign for the sx-70 camera was instrumental for the polaroid brand’s early success. In celebration of this partnership, the Polaroid Now Generation 2 instant camera now comes in the iconic Eames fiberglass color “elephant hide gray” and includes a bold wrist strap referencing the famous Eames toy’s geometric pattern. The classic analog instant camera with self-timer and double exposure modes, a 2-lens autofocusing system, made with 40% recycled materials, and a whole lot of design history. A collector's item that’s not to be missed.

Point, shoot, and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. In 5 colors, plus black and white, there’s a Polaroid Now to suit you.

Autofocus 2‑lens system

In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.

Built‑in double exposure

Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Self‑timer

Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.

Technical Specifications

• Packaging Contents

  • Polaroid Now Camera
  • Wrist Strap
  • USB charging cable included

• Camera Dimensions

  • Length: 150.2 mm (5.9 in)
  • Width: 112.2 mm (4.4 in)
  • Height: 94 mm (3.7 in)
  • Weight (exc. film pack): 434 grams (0.95 lbs)

• Battery

  • High performance lithium-ion battery (750mAh)
  • rechargeable via USB

• Outer shell

  Polycarbonate + ABS plastics

• Lenses

  Optical grade Polycarbonate and Acrylic lenses, coated

• Shutter system

  Custom design, using precision step motor for shutter

• Autofocus

  System via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity

• Focal length

  • Close-up (lens 1) 94.96 mm
    Distance (lens 2) 102.35 mm

• Field of view

  • 41 degrees vertical
  • 40 degrees horizontal

• Flash System

  Vacuum discharge tube storage